Earlier this year, we officially launched our Return on Message (ROM) Methodology and it's now really starting to gain attraction based on the inquiries and interest we're hearing.
As the digital signage marketplace continues to mature, more and more are looking to establish return on the technology. ROM provides this. You can download the full report if you like but I wanted to highlight the 7 key vertices that make up ROM Methodology.
But what I really like is that these 7 vertices can apply to practically any communication in the workplace. Take newsletters for example and go back through the 7. All apply.
ROM can be a great way to not only determine the success of an internal network but also how this network would play with other employee communication vehicles you are using.
As the digital signage marketplace continues to mature, more and more are looking to establish return on the technology. ROM provides this. You can download the full report if you like but I wanted to highlight the 7 key vertices that make up ROM Methodology.
- Content
- Relevancy
- Interaction
- Schedule
- Placement
- Refresh
- Attraction
But what I really like is that these 7 vertices can apply to practically any communication in the workplace. Take newsletters for example and go back through the 7. All apply.
ROM can be a great way to not only determine the success of an internal network but also how this network would play with other employee communication vehicles you are using.
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