MediaTile is the world’s first provider of cellular digital signage. Having graduated from 1X and EVDO we have been providing 3G-based networked digital signage since 2005. Naturally we are continuing to push the envelope by working with variants of 4G. The promise that significantly increased bandwidth will create major new market opportunities and applications for network operators is a driver of innovation for the whole industry - in turn providing for improved interactive and relevant content on screen.
As with any new technology however, there are different schools. In the case of 4G, LTE (Long Term Evolution) and WiMAX (Worldwide Interoperability for Microwave Access) are taking center-stage in the race for hearts, minds, regional roll-outs, and partnerships. However, the technology that wins out will not be the big story of tomorrow. The real story is how ubiquitous broadband wireless access will change the lives of consumers, traveling professionals, and small business owners, not to mention how it will facilitate a huge swathe of new or extended business applications as they are unshackled from fixed networks.
4G will add a whole new level of experiential and contextual-based content including on-demand videos to Cellular Digital Signage. 4G is therefore certainly an exciting business prospect for network operators – enhancing their ROI by delivering greater content impact with far less on site infrastructure. Certainly Houston Spencer, Alcatel-Lucent’s VP of Solutions and Marketing seems to agree following their LTE Focus Conference in Amsterdam last week. But is 4G Digital Signage the Killer App to get 4G across the chasm? Or is our industry a supporting player to other products and applications from other industries that may instead catapult 4G wireless broadband to widespread deployment? In other words 'will 4G make Digital Signage or will Digital Signage make 4G?
Keepin' it Simple
As with any new technology however, there are different schools. In the case of 4G, LTE (Long Term Evolution) and WiMAX (Worldwide Interoperability for Microwave Access) are taking center-stage in the race for hearts, minds, regional roll-outs, and partnerships. However, the technology that wins out will not be the big story of tomorrow. The real story is how ubiquitous broadband wireless access will change the lives of consumers, traveling professionals, and small business owners, not to mention how it will facilitate a huge swathe of new or extended business applications as they are unshackled from fixed networks.
4G will add a whole new level of experiential and contextual-based content including on-demand videos to Cellular Digital Signage. 4G is therefore certainly an exciting business prospect for network operators – enhancing their ROI by delivering greater content impact with far less on site infrastructure. Certainly Houston Spencer, Alcatel-Lucent’s VP of Solutions and Marketing seems to agree following their LTE Focus Conference in Amsterdam last week. But is 4G Digital Signage the Killer App to get 4G across the chasm? Or is our industry a supporting player to other products and applications from other industries that may instead catapult 4G wireless broadband to widespread deployment? In other words 'will 4G make Digital Signage or will Digital Signage make 4G?
Keepin' it Simple
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