The Business of Digital Signage

I just spent the past several days in Washington DC, attending the inaugural GovComm 2011 show.  This new show is focused on serving WDC area technology managers, end users and procurement officers in the government sector and other local markets.  With our hardware partner DFI Tech, we’ve been showcasing our HumanKiosk solution and have received a lot of attention and interest. 

As with today’s commercial businesses, government agencies and institutions such as libraries and museums are also looking for new, innovative and cost-effective ways of getting their messages directly to their constituents, in a manner that is more relevant and personally engaging.    Given that our HumanKiosk solution, powered by MediaCast Video Presence, fuses interactive digital signage with live and intelligent 2-way video calling, we’ve again hit a sweet spot with our audience here at this government show.

Most of the government buyers I’ve spoken with over the past two days were especially interested in using the HumanKiosk solution to reach remote, highly targeted audiences in a compelling and personal manner.  Of significant interest was our ability to provide intelligent video call routing.  This enables the user in front of the display to make specific on-screen selections, then have a face-to-face conversation with a remote expert agent who has detailed subject matter expertise conversation, even in the native language of the viewer. 

As we’ve seen at other government shows, such as the G-Tech conference, providing a more interactive and engaging method of servicing customers is top of mind with today’s government buyers.  And, by delivering live experts virtually through video presence, labor costs and associated on-site expenses can be dramatically reduced.   If you haven’t seen our video yet, take a moment to see how you can get personal with your customers.

Simon Wilson
CEO, MediaTile