The Business of Digital Signage

Today is a big day for MediaTile, our customers and our partners.  But it’s an even bigger day for the digital signage industry as a whole.  This morning, we officially launched our HumanKiosk Solution, powered by the revolutionary MediaCast Video Presence system.  With this solution, we are fulfilling consumers’ demand for personal service and contextually relevant and accurate answers exactly when and where they want it: at the point of sale or point of service.  Just as importantly, the solution allows businesses and organizations to provide this service easily and economically. With our innovative solution, marketers are able to humanize brand interactivity, improve the customer experience, and deliver their messages with absolute control and precision.

Marketing and communications is undergoing a fundamental shift across all industries;  it is the transformation of B2C communications into B2Me engagement.    This transformation does not surface merely where messaging is specifically tailored to individuals, but also where engagement and dialog is triggered by a customer – and where he or she is then rewarded with courteous and knowledgeable service; even in their native languages.

It is this B2Me paradigm shift to which we are responding with the launch of the HumanKiosk Solution and MediaCast Video Presence.  A growing number of us in the digital signage industry believe that the fusion of interactive digital signage, with live, on-screen customer service attendants, will significantly expand the addressable market for digital signage.  This is what makes the HumanKiosk truly exciting.  For background, here is the story that appeared in Digital Signage Today regarding our announcement and the B2Me transformation; you can also watch a short video introduction on YouTube.

This is a very important milestone for MediaTile, and according to the article above, may well also be for the industry.  I believe today’s launch is as significant as our announcement made back in 2004, when we unveiled the industry’s-first “cellular digital signage” turnkey solution.  It is simple to deploy and easy to use.  This created a leadership position for MediaTile in the world of Digital Signage, SaaS-based CMS systems, and the use of cellular-based networking.  At first we made it simple, now we’ve made it personal.  Today, we offer another innovative and revolutionary breakthrough in marketing and communications, again extending our industry leadership.  It’s time for Digital Signage to “Get Personal”.