Our friends at IPG's MediaLab certainly know how to throw a party – from innovative eats (pizza hanging from meat hooks), a funked up DJ and highly attentive service hosts, this launch event in NYC yesterday evening was definitely Madison Avenue-style (actually 100 West 33rd to be precise). With roaming camera crews, floating celebs, and of course the hip swinging robot with cute LED blue eyes – guests were put at ease to casually learn and get hands-on experience of some of the cutting edge (some of them bleeding) applications of technology to take consumer/brand retail experiences to a whole new level.
The DailyDOOH picked up on this event and rightly described the new Lab as an "immersive exploration center." It commented that "At any given time, The Lab will feature 50 of these technologies, platforms and applications from the industry’s most pioneering companies".
MediaTile is one of those pioneering companies and has worked with the Lab team for over a year now – first in the Wilshire Blvd, LA MediaLab and now in NYC - by showcasing MediaCast Video Presence on the HumanKiosk. So from first-hand experience I can say that the Lab is a very creative space and the IPG team (many thanks to Scott, Sonya and the rest of the team) is great to work with; providing constructive feedback, local technical support in the Lab, a can-do attitude and sharing high levels of enthusiasm about the solutions to both their clients and technology partners like ourselves.
I was at the cocktail party in NYC last night to show guests how to 'get personal' with the HumanKiosk – a fusion of interactive digital signage and video-enabled customer service. Remote expert agents were on hand in California to take the video calls from the MediaLab guests (thus proving out one of the benefits of remote video agents…..shift work by time zones!). If you weren't on the guest list last night you can still check out the HumanKiosk at www.humankiosk.com
Along side of the HumanKiosk was an array of many promising Retail and Marketing technologies; from multi-touch product experience tables that allow you to quickly select a large number of product range items and evaluate color, type, or performance merits – through to visual dressing rooms that allow you to see yourself 'virtually' with different clothes, accessories and color/styles without even touching a screen. In the Consumer Intelligence/Business Intelligence (CI/BI) area there was a great Executive Dashboard that in real time drew visitor statistics from all the social media channels and attempted to correlate them to events and activities, whether local or national, to help create actionable management information. And then there was anonymous video analytics…..those cameras were everywhere! I saw three different demonstration stations showing different applications of this powerful tool, including one that purported to gauge your emotional response to displayed content. I pulled a face and made a gesture and sure enough the graph on the demo screen spiked! I wonder what those CI gurus are making of that this morning……?
The IPG MediaLab launch event reminded me of the theme of CETW event that had wrapped up at the Javits Center just a couple of hours earlier that day: ENGAGE! Whether it's self-serve kiosks/tables, interactive digital signage or mobile/social apps – or all three working in tandem – our job in the industry is to engage the viewer/consumer, give them a personalized, relevant and rewarding experience, and do it simply and quickly. A big thank you to the IPG MediaLab team for making the next steps towards that goal more possible.
The DailyDOOH picked up on this event and rightly described the new Lab as an "immersive exploration center." It commented that "At any given time, The Lab will feature 50 of these technologies, platforms and applications from the industry’s most pioneering companies".
MediaTile is one of those pioneering companies and has worked with the Lab team for over a year now – first in the Wilshire Blvd, LA MediaLab and now in NYC - by showcasing MediaCast Video Presence on the HumanKiosk. So from first-hand experience I can say that the Lab is a very creative space and the IPG team (many thanks to Scott, Sonya and the rest of the team) is great to work with; providing constructive feedback, local technical support in the Lab, a can-do attitude and sharing high levels of enthusiasm about the solutions to both their clients and technology partners like ourselves.
I was at the cocktail party in NYC last night to show guests how to 'get personal' with the HumanKiosk – a fusion of interactive digital signage and video-enabled customer service. Remote expert agents were on hand in California to take the video calls from the MediaLab guests (thus proving out one of the benefits of remote video agents…..shift work by time zones!). If you weren't on the guest list last night you can still check out the HumanKiosk at www.humankiosk.com
Along side of the HumanKiosk was an array of many promising Retail and Marketing technologies; from multi-touch product experience tables that allow you to quickly select a large number of product range items and evaluate color, type, or performance merits – through to visual dressing rooms that allow you to see yourself 'virtually' with different clothes, accessories and color/styles without even touching a screen. In the Consumer Intelligence/Business Intelligence (CI/BI) area there was a great Executive Dashboard that in real time drew visitor statistics from all the social media channels and attempted to correlate them to events and activities, whether local or national, to help create actionable management information. And then there was anonymous video analytics…..those cameras were everywhere! I saw three different demonstration stations showing different applications of this powerful tool, including one that purported to gauge your emotional response to displayed content. I pulled a face and made a gesture and sure enough the graph on the demo screen spiked! I wonder what those CI gurus are making of that this morning……?
The IPG MediaLab launch event reminded me of the theme of CETW event that had wrapped up at the Javits Center just a couple of hours earlier that day: ENGAGE! Whether it's self-serve kiosks/tables, interactive digital signage or mobile/social apps – or all three working in tandem – our job in the industry is to engage the viewer/consumer, give them a personalized, relevant and rewarding experience, and do it simply and quickly. A big thank you to the IPG MediaLab team for making the next steps towards that goal more possible.
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