The Business of Digital Signage

This week I’ll be attending CETW (Consumer Engagement Technology World) in New York City November 9-11.  CETW is one of the more interesting shows, as it highlights elements from three distinct, yet converging worlds:  the world of interactive digital signage, kiosk-based self-service systems and the mobile communications.  The common thread:  “customer engagement,” which is right in line with our thinking and our new campaign “get personal.”  The HumanKiosk solution is the fusion of live, video call routing to on-demand experts, and interactive signage so we’ll be right a home with all comers to the event.

You can find me supporting DFI Tech, one of our HumanKiosk hardware partners, in booth #334  - so stop by and see the latest generation of the HumanKiosk solution and our MediCast Video Presence solution that powers this end-to-end system. If you can’t make it to the show, please have a look at our short video on YouTube,  or visit our site to learn more about this revolution in customer service and support in point-of-sale and point-of-service environments.

The day before the show, I’ll be attending the DSA (Digital ScreenMedia Association) advisory committee meeting. As the industry’s largest digital signage trade association, it will be great to see everyone and learn about the new activities underway to further promote our industry and support its participants through advocacy and education.  If you’re a customer of digital signage it’s free to join, so if you haven’t yet done so, please visit their site  http://www.digitalscreenmedia.org/join-users-deployers – you’ll have access to a wealth of industry information as well as experts at no charge.

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