The Business of Digital Signage

After only one day at CES demonstrating our MediaCast Video Presence platform on multiple HumanKiosk solutions, we’ve been told repeatedly that it’s truly impressive.  But what makes the solution so compelling is having the remote MarketStar on-call video attendants available to answer real questions, and in a number of different languages.  And all through the magic of 4G networks from Alcatel-Lucent, Sprint and Verizon Wireless.

The HumanKiosk Video Concierge solution has interactive content at the bottom of the screen, running looped video promotions highlighting some of the shows here in Vegas, including “Jersey Boys”, “Peepshow” and “Phantom.”  There’s also a version that highlights products, and a video jukebox, but I’ll save those for later, and continue with the Video Concierge.

If you’re interested in one of these shows, you can push one of the six call buttons that represent the different language options – English, French, German, Spanish, Chinese, and Japanese which are represented as flags.  Pressing the “Japanese” flag, for example puts into a direct, 2-way face-to-face conversation with an on-call attendant who speaks Japanese and who can provide you with information about the show, show times, and even a discount code. All right on the digital signage. 

It’s no wonder by brands, agencies, and even our good friends at MarketStar are interested in this next generation of interactive digital signage.  They can make local-language and subject-matter experts directly available to their customers, and get the added value of real “face time” without the need to put brand advocates who speak all these languages in every location.  This is a great example of business value both in terms of increasing brand coverage while slashing costs.

And thanks to 4G networks from ALU, Sprint and Verizon Wireless all that’s needed at each location to support this solution is a power outlet. Just a power outlet. Pretty amazing.