The Business of Digital Signage

Cellular and SaaS-based Digital Signage solutions have finally come of age.   Over the past quarter, I’ve attended CES, Digital Signage Expo 2010, The Digital Signage Show, KioskCom, and NAB, and it was clear that cloud computing is definitely on everyone’s radar.   And most everyone is seeing the silver lining of this solution – the inherent reliability, simplicity, scalability and security that it provides.

Customers, strategic partners, vendors, and managed service providers are much clearer on the pros and cons of a cloud-based digital signage solution.  The beauty of 3G, and now, 4G cellular and SaaS solutions is that the network naturally scales to support more media players as they are deployed while providing the built-in reliability and security.  Unlike client-server architectures and LAN-based solutions, computing in the cloud is "off premise" and "off network", enabling network operators and vendors to allocate increasingly more of their time to be focused on the content running across the network, as opposed to running and maintaining the technology behind the digital signage network. 

Interested in learning more about Cellular and SaaS?  I penned an article that was featured in the latest issue of Digital Signage Magazine;   look for the special supplement, "Wireless Networking and Content Delivery." 

Keeping it Simple,