In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.
Reason #27: Screen placement
42"
digital signage
screens, check.
Awesome, eye-catching content, check.
Training, check.
Now please make sure you put your screen where your audience can
see it! I know..."the CAT 5 line only reaches so far" or "if I put
it here, my WiFi network can't reach it and provide connectivity."
Poppycock, MediaTile boasts the benefits of a cellular connection
per media player...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #24: Training
As with any new hardware or software, users are going to need to be
trained.
Digital signage is no
different. But what can be horrifying is that amount of training
that's needed for some systems. I've heard scary stories of people
going to two- and three-day trainings just to get oriented with the
signage platforms. And that's just the first step.
With ours, it requires a basic...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.
Reason #18: Training
No Halloween monster parallel required here – training on how to
use your
digital signage screens
can be flat out scary. Never mind what the majority of providers
require from an installation standpoint– on site servers, hard line
connectivity – their content management solutions can be like
learning a new programming language. Should you want to use a jpeg
already created,...
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I woke up this morning and checked Twitter (like I do everyday) and
this Tweet from
@AllThingsIC
was the first one I saw.
What?! So in a room
full of people practicing internal communication, only half of
them feel it's a real profession? This is so disappointing. Last
month, Melcrum released survey results that revealed only
7% of internal communicators think companies will realize the value
of employee communications in the next 10 years.
I work with corporate communicators every single day. For some, all
they do is employee communication....
Read More »
Earlier
this week, we held a free webinar with Dominican Health (one of our
customers) about their
digital
signage installation. Mike Lee, the Director of
Marketing & Communication, shared his knowledge and lessons
learned on how Dominican Health has used the technology to improve
communication with doctors, nurses, patients, visitors and the
general public.
I came across this post which talked about even more
use cases for digital signage inside healthcare
organizations. The author identified 8 main
ways:
- Wayfinding applications can direct...
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For any retail brand that struggles to
maximize their sales reach due to a limited store footprint or for
an organization that wishes their outstanding customer service team
could be literally face-to-face with customers instead of being
distanced by a telephone, the
HumanKiosk™,
powered by
MediaCast® Video Presence, is a 4G enabled interactive
digital signage
solution that revolutionizes user engagement and brand-to-consumer
relationships.
The HumanKiosk delivers a live, 2-way video session between a
consumer and a remote expert agent over a...
Read More »
I've worked at big companies. I've been a part of or led the
charade they call employee engagement. And I'm writing to tell you
they've got it all wrong.
Employee engagement is NOT the once-a-year or every-other-year
survey (to save costs) that employees are supposed to fill out. And
even though that's not employee engagement, companies are calling
it such. It amazes and saddens me at the business decisions that
are made off of this impersonal and random survey.
Basically what companies are doing is taking an employee's
temperature on one day...
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With the dangerous weather that has hit many parts of the Midwest
and South in the past month, I'm sure (and hopeful) that many
crisis communication plans are being dusted off.
Crisis planning is one of those efforts that most companies do but
hope they never have to enact. I've been a part of many
crisis and business continuity teams where everybody has the
classic red binder that nobody thinks will ever get
used.
But do employees know what to do? And what about environments where
you might have customers on site. Will employees know what to...
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I just recently came across this post from a few years back but the
11
laws of internal communications that Ken Milloy identifies are
still relevant today.
So many times, professionals back their way into
employee
communications, without ever intending that to be a career. I
know because that's what happened to me. And while I'm the last
person to suggest there should be strict guidelines or procedures
on how to implement a solid internal communication plan, Ken's 11
"laws" make a lot of sense.
Even taking a look at his first law -
The Law of...
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Since the
2011 IABC
World Conference is after all a conference full of
communicators, it should come as no shock that many of us were
Tweeting away during the event. So in previous posts, I showed the
daily efforts. So how much Tweeting was done during the main four
days (Sunday through Wednesday)?
-
4379 Tweets
using the #iabc11 hashtag
-
These Tweets reached 322,264 people
-
And provided 5,099,217 impressions
-
Thanks to the 580 contributors
(three times from Sunday).
Let's take a look at that last number (and I'd like to hear your
thoughts). Now not...
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