Signs of the Times

(Today's Guest entry comes from Roger Sanford, MediaTile's VP of MediaServices)

Last week I attended the G2E, the Global Gaming Expo, in Las Vegas.   As the premier industry event for the casino and gaming industry, it was overflowing with new and engaging technologies and solutions.  Its obvious that the industry is looking to engage a younger audience, although conspicuously missing was the  inclusion of social media and human interaction.   Our HumanKiosk and MediaCast Video Presence solution was showcased in the DFI Tech booth (they are one of our primier hardware-certified partners) and it drew a lot of attention.  Catch a quick video introduction here.

We were showcasing an interactive virtual concierge, powered by MediaCast Video Presence.  The virtual concierge struck a chord with many of the Casinos, who are interested in providing better service throughout their properties.  We continue to find that regardless of market and vertical industry, this solution captures imaginations and help brands improve their customers experience.   It delivers immediate and accurate information, even in the native language of the viewer, including ASL (American Sign Language). 

This is all part of the overall market trend of satisfying customer demand for getting personal and immediate attention that is contextually relevant to their needs, when and where they want it.   This transformation of B2C communications to B2Me, is what is relevant to me.  For the social driven, web savvy digital generation, engagement is required and that's exactly what the MediaCast Video Presence is all about, delivering a personal advantage - as we like to say:  "Get personal with MediaCast."