Today's guest entry is contributed by Pegi Patwardhan.
(Pegi started as an advertising executive in 1998 at a b2b technology agency, responsible for all media used in the marketing mix (online, email marketing, direct mail, magazine, events). Her focus has always been finding ways to shorten the sales cycle for her clients - and has found MediaTile an excellent vehicle for making that happen.)
Banking and digital signage together makes sense. Customers have a need to know and
learn about their finances. The bank team needs to have current information.
MediaTile has recently added another chain of banks to its list of happy clients. (Due to confidentiality agreements, I can't name the bank yet).
What I can talk about is why they chose to go with MediaTile. Corporate headquarters was looking for a way to deliver specific, targeted messaging to each of its branches, while maintaining consistency in its branding effort. They also wanted to offer their customers more of a professional experience. Multiple POP displays and printed materials were cluttering branch lobbies and surfaces; by switching to MediaTile, they were able to update their lobby with a sleek and professional, modern look.
Overwhelmingly, banks cite their concern for security as the number one reason not to use digital signage in their facilities. The security of the bank's network is paramount. However, MediaTile's built-in cellular networking feature eliminates the need to tie into any on-site infrastructure, insulating the signage network from sensitive customer data.
What can digital signage bring to banks? It can personalize and support core knowledge for everyone who visits. With MediaTile, banks can also educate customers on their other products and service offerings in a fresh and enticing way. It can offer relevant and timely advice. It can reassure everyone, with up to the minute information. That is the service, the value and the purpose of digital signage.
(Pegi started as an advertising executive in 1998 at a b2b technology agency, responsible for all media used in the marketing mix (online, email marketing, direct mail, magazine, events). Her focus has always been finding ways to shorten the sales cycle for her clients - and has found MediaTile an excellent vehicle for making that happen.)
Banking and digital signage together makes sense. Customers have a need to know and
learn about their finances. The bank team needs to have current information.
MediaTile has recently added another chain of banks to its list of happy clients. (Due to confidentiality agreements, I can't name the bank yet).
What I can talk about is why they chose to go with MediaTile. Corporate headquarters was looking for a way to deliver specific, targeted messaging to each of its branches, while maintaining consistency in its branding effort. They also wanted to offer their customers more of a professional experience. Multiple POP displays and printed materials were cluttering branch lobbies and surfaces; by switching to MediaTile, they were able to update their lobby with a sleek and professional, modern look.
Overwhelmingly, banks cite their concern for security as the number one reason not to use digital signage in their facilities. The security of the bank's network is paramount. However, MediaTile's built-in cellular networking feature eliminates the need to tie into any on-site infrastructure, insulating the signage network from sensitive customer data.What can digital signage bring to banks? It can personalize and support core knowledge for everyone who visits. With MediaTile, banks can also educate customers on their other products and service offerings in a fresh and enticing way. It can offer relevant and timely advice. It can reassure everyone, with up to the minute information. That is the service, the value and the purpose of digital signage.
Powered by Compendium
Comments for Cellular Digital Signage + Banks: A perfect union