Signs of the Times

(Today's guest entry comes from Mike Foster, CMO and Co-Founder of MediaTile) 

Over the past six months MediaTile has been very active with both Sprint and Verizon Wireless 4G launch events across the country as new cities are “lit” with a new generation of high-bandwidth wireless services. 

As we near our 50th 4G launch event this week, customer reactions to our “cloud-based” solutions – which deliver  both the advantages of 3G and 4G cellular (wireless) digital signage and SaaS-based content management services – continue to be met with a combination of relief and awe.

Simply put, cloud-based digital signage eliminates many of the costs and complexities associated with traditional deployments that require heavy investment and maintenance in on-site IP-based network gear and services.  Unlike these traditional systems, cloud-based digital signage is remarkably simple to deploy, and easy to use.  While in Phoenix, at a recent Verizon Wireless 4G LTE launch event,  it was fortunate that I was demonstrating our HumanKiosk with MediaCast Video Presence next to an artistic display in the US Airways center that featured a 20-foot power cable, plugged into a 10-foot representation of a power outlet.  

Thinking back on one of our earliest taglines at MediaTile, which was “Just Add Power™” I couldn’t have asked for a more representative location.  With 3G/4G wireless services being built-into our media players, and complete control through our web-based MediaCast system, all you need for next digital signage deployment is a standard power outlet.  And with advanced 4G services, even on-site T1 networks pale in comparison to what is possible with cloud-based digital signage.