Show, don't tell. Could that be they key to truly engaging
employees?
That's how people learn and engage. When I worked at
Rolls-Royce, we had a V-22 Osprey land at our facility. Right there
in the parking lot. Cool story, right? Exactly. You know what made
the event even better? Being able to relive the video over and
over. Check out the video at the end.
So other than just being cool, why is video so damn important? I
came across this post on hmx's blog about how people retain
information.
-
People retain 10% of what they read
-
26% of what they...
Read More »
Employee engagement often falls (albeit unfairly) on the
shoulders of internal communicators. And we all know that know that
so much goes into engagement beyond information that comes out of
the corporate communication office.
I came across this video from the Harvard
Business Review. It features Doug Conant, former CEO
of the Campbell Soup Company. Now I will warn you that it's not the
most exciting video on the planet, but I believe this is a good
message to share with your company's leadership. Not only does it
discuss employee engagement...
Read More »
We are
committed to providing valuable internal communication advice and
tips, whether or not they directly to digital
signage. This post originally
appeared on the
Mich-communication
blog and has been
reposted with permission.
By Michelle Walkden
It doesn’t matter if you are formulating an email or
producing a web page, white paper or brochure, you can’t go wrong
if you write as you speak.
I’m not saying you can drop the F word into a corporate newsletter
or burst into street slang to describe your latest service
offering, you need to write how...
Read More »
This post originally
appeared on Paul Barton's "Just My
Type" blog and
we received full permission to re-run the content on this
blog.
Over the years, Paul Barton has become a great friend of mine. We
originally "met" via Twitter, but have since reconnected several
times at IABC World Conferences.
In this post, he pulled together 20 objectives for employee
communicators that I thought were simply brilliant. I'd like to see
if anybody can put up an argument against any of them. Check out
Paul's 20 guiding principles for employee communications....
Read More »
I’m delighted to announce that a new guide on
3G / 4G Cellular-based Digital Signage is now
available from Digital Signage Today. As the recognized
leader in
cellular digital signage,
MediaTile has been the proud sponsor of this whitepaper for the
past 5 years.
T

he
new 2012 edition includes an expanded section on 4G services and
additional information on the growth of M2M (machine to machine)
initiatives from worldwide cellular carriers. Given all the
recent interest in, and growth of 4G networks, I expect that this
new edition will be...
Read More »
This content
originally appeared on JTPR's
Spread the Word and has been reposted with
permission.
It happens over and over. We ask new clients about the audiences
they need to reach in order to achieve their objectives, and they
quickly zero in on potential clients and customers. Then they talk
about collaborators and marketplace influencers. Then, as an
afterthought, they might mention employees.
Usually, this isn’t because there is some desire NOT to communicate
with employees. It’s just that, when these clients focus on making
sales and...
Read More »
I rarely read fiction books. And when I say "rarely," I mean
never. (Unless of course I'm reading to my kids at night.)
As it turns out, people are better off for reading fiction. I've
always held the belief that there are so many great non-fiction
(real life) stories out there that I shouldn't waste my time
reading "made up stories." (Those are my words.)
But a new study in
Scientific
American discusses how fiction can hone social skills.
But they aren't talking about Twitter, Facebook and so forth. It's
about relating and interacting with...
Read More »
If you thought Las Vegas couldn’t jam more blinking lights into
its city limits, the Consumer Electronic Show (CES) has news for you – Vegas can and
did.
In arguably its biggest show ever, CES allowed
consumers and companies alike to see what the future holds in the
consumer technology marketplace. From Ultra-flat panel 3D TVs to
Justin Beiber, CES delivered the goods.
MediaTile was prominently featured in both the
Verizon Wireless and Alcatel Lucent booths in the form of The
GameTime Media Table. After winning the 2012 DIGI Award for "Best
New...
Read More »
I'm not.
I've admitted that here on this
blog. But in a lot of large corporations, employee
engagement surveys can be a necessary evil for employee
communication professionals. You can only fight them for so
long.
So if your company is bound and determined to conduct an engagement
survey, here are some tips from CustomInsight to improve
the response rate.
- Ensure anonymity.
- Secure an endorsement from senior management.
- Keep the survey brief.
- Explain the benefits to all employees.
- Explain the next steps.
- Follow through on your promises.
- Offer...
Read More »
I'll be the first to admit
that I do not make New Year's resolutions. But people making
promises and commitments to themselves is a good thing. Melcrum
published a piece about 8
New Year's resolutions for internal communication
pros.
Some are weak, but some also have a lot of value. I added my two
cents in italics. Here we go...
-
Think of outcome, not output
Focus on business outcomes, not simply on producing communication
collateral. Use communication as a means to an end, not an end in
itself. There’s a big difference between saying “who’s got...
Read More »