I meant to get to this post much sooner but work got in the way.
Connect '11 was promoted as the first corporate
communication conference of its kind. And it turned out to be very,
very true. It was billed as a unique event dedicated to helping
communicators connect to the
digitally
disconnected worker.
Now the term "disconnected" can be viewed in many ways and many of
the speakers focused on that. And though not every speaker kept
with the "digitally disconnected" theme, all of the lessons learned
were extremely valuable.
And kudos to the
MS...
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Our friends at IPG's MediaLab certainly know how to throw a party –
from innovative eats (pizza hanging from meat hooks), a funked up
DJ and highly attentive service hosts, this launch event in NYC
yesterday evening was definitely Madison Avenue-style (actually 100
West 33rd to be precise). With roaming camera crews, floating
celebs, and of course the hip swinging robot with cute LED blue
eyes – guests were put at ease to casually learn and get hands-on
experience of some of the cutting edge (some of them bleeding)
applications of technology...
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Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).
Sebastian White, JetBlue Airways: “How Culture Drives
Business Performance”
- JetBlue is now the largest airline in New York City.
- Focus on service starts inside with a fanatacism toward
culture: Safety, Caring, Integrity, Fun and
Passion.
- To combat declining JD Power scores, they created a "Culture is
Service" to drive improved business results.
- JetBlue asked front-facing...
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Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).Carol Whitworth, Home: “A Picture Paints
a Thousand Words: How to Use Visual Maps and Smart Design to Bring
Business Strategy to Life”
- Images are so important because we all speak
differently.
- Take a complex situation, add lots of people with different
perspectives where no one can agree and progress is
slow.
- Our eyes are the tool that helps us make sense of the world. Of
all the...
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Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).
Kim Lott and Wendy Davies-Popelka, John Deere: “Connecting
with Disconnected Employees: Successfully Communicating with Staff
Who Aren’t Wired”
- The legacy of John Deere is something employees hold dear. The
company is committed to "those linked to the land."
- Manufacturing sites in 16 countries and conduct business in 35
countries. Employee communications is translated into as many...
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Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).
Renee Kopkowski, Mars Chocolate North America: “The Power
of Intentional Conversations”
- 82% of employees are manufacturing associates and there are
more than 3,500 across the US at 10 different sites.
- Business is based on 5 principles - quality,
efficiency, freedom, responsibility and mutuality.
- In 2007, company noticed that employee engagement scores were
very low (17% engaged).
- Sta...
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Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).
Guenther Scherelis and Tommi Paris, Volkswagen
Group of America: “Building a New Plant with New People in
a New Place: The Role of Internal Communications at Volkswagen
Chattanooga”
- Many don't know that the Volkswagen brand family includes
Audio, Bentley, Lamborghini and Bugatti. In 2010, Volkswagen
was third internationally in vehicle sales.
- Volkswagen closed a US plant in 1988...
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I
just spent the past several days in Washington DC, attending the
inaugural
GovComm 2011 show. This new
show is focused on serving WDC area technology managers, end users
and procurement officers in the government sector and other local
markets. With our hardware partner
DFI Tech, we’ve
been showcasing our
HumanKiosk
solution and have received a lot of attention and
interest.
As with today’s commercial businesses, government agencies and
institutions such as libraries and museums are also looking for
new, innovative and cost-effective ways...
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This just in… Our
HumanKiosk has
been recognized by the
CMO
Council as an emerging technology solution that
can help brands and businesses localize their marketing programs to
optimize sales effectiveness. Check out the
full
announcement.
Today’s news follows the CMO Council’s release of its “
Localize
to Optimize Sales Channel Effectiveness” research
report, announced on Monday. It reveals that 86% percent of
national marketers surveyed intend to look for better ways to
modify, adapt and localize their marketing content, messaging and
prospect...
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