Yes, I went the cheesy route with this post but it's true that I have a love affair with digital signage. It marries two of my loves - technology and corporate communication. I love what the technology has done for companies and what it's going to do. I hear all of the time, "We had no idea employees would like it this much." I experienced the same thing as a communicator.
For many communicators, electronic signage is just another way of getting the message out to a workforce. But it's important to think about it from the employees' view. It's not just another way -- it's a new way. And new ways draw attention and engagement.
It's then up to the communicator to accept the challenge and keep the content fresh and relevant. Employees will love them for it.
Happy Valentine's Day weekend!
For many communicators, electronic signage is just another way of getting the message out to a workforce. But it's important to think about it from the employees' view. It's not just another way -- it's a new way. And new ways draw attention and engagement.
It's then up to the communicator to accept the challenge and keep the content fresh and relevant. Employees will love them for it.
Happy Valentine's Day weekend!
Powered by Compendium Blogware
Comments for A love affair with digital signage