How Twitter can improve digital signage content

Posted by:
Friday, February 17, 2012

Twitter blue birdFor those who haven't read this blog before, I am a huge fan of the power social media gives businesses and users. But what I am not a fan of are people who believe social media will change everything. . . including digital signage. (Exhibit A)

However, there are a lot of great lessons to be learned from social media that can be applied to digital signage. 

Get to the point!

Many people who "don't get" Twitter a lot of times just don't know when to shut up. They can't get a complete thought into 140 characters or less. For me, I view this is a...

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A guest post from @michwalkden: Write as you speak for effective communication #internalcomms

Posted by:
Tuesday, February 7, 2012

We are committed to providing valuable internal communication advice and tips, whether or not they directly to digital signage. This post originally appeared on the Mich-communication blog and has been reposted with permission. 

By Michelle Walkden

Effective communication should come as you write. It doesn’t matter if you are formulating an email or producing a web page, white paper or brochure, you can’t go wrong if you write as you speak.


 

I’m not saying you can drop the F word into a corporate newsletter or burst into street slang to describe your latest service offering, you need to write how...
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Content strategies for workplace digital signage

Posted by:
Thursday, February 2, 2012
Digital Signage Expo

Once again, I will be moderating a panel at Digital Signage Expo on digital signage for corporate communication. We've got a slightly new structure for this year's session based on feedback from last year's attendees. 

At industry event like this one, internal signage doesn't have the same "sex appeal" as signage for retail and other external means. But I know we are grateful that the DSE organizers continue to give us a platform to highlight these "hidden" networks. 

If you're attending this year's Expo out in Vegas, I'd love to see you come to...

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Not 19, not 21, but 20 guiding principles for employee communications (guest post by @paulbartonabc) #internalcomms

Posted by:
Wednesday, February 1, 2012

Paul Barton, ABCThis post originally appeared on Paul Barton's "Just My Type" blog and we received full permission to re-run the content on this blog. 

Over the years, Paul Barton has become a great friend of mine. We originally "met" via Twitter, but have since reconnected several times at IABC World Conferences.

In this post, he pulled together 20 objectives for employee communicators that I thought were simply brilliant. I'd like to see if anybody can put up an argument against any of them. Check out Paul's 20 guiding principles for employee communications....

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MediaTile is at the Super Bowl. . . sort of. #sb46 #social46

Posted by:
Tuesday, January 24, 2012

The Super Bowl is less than two weeks away and MediaTile will be there. . . sort of. Let me explain.

MediaTile is headquartered out of California, but I live and work in Indianapolis, this year's host of the Super Bowl. It's been a point of pride for the city ever since the NFL announced Indy as the host for the big game. 

Well now it's here and we're ready show off the city. The Super Bowl Host Committee asked me and 45 other local social media enthusiasts to join its #Social46 crew. Our task is helping spread the word about all of the great...

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New 3G/4G Digital Signage Guide Released – Free from Digital Signage Today

Posted by:
Monday, January 23, 2012
I’m delighted to announce that a new guide on 3G / 4G Cellular-based Digital Signage is now available from Digital Signage Today.  As the recognized leader in cellular digital signage, MediaTile has been the proud sponsor of this whitepaper for the past 5 years.

T3G/4G Digital Signage Guide Imagehe new 2012 edition includes an expanded section on 4G services and additional information on the growth of M2M (machine to machine) initiatives from worldwide cellular carriers.  Given all the recent interest in, and growth of 4G networks, I expect that this new edition will be...Read More »

That audience you see every day (guest author @johnbthomas) #internalcomms

Posted by:
Monday, January 23, 2012

This content originally appeared on JTPR's Spread the Word and has been reposted with permission. 

It happens over and over. We ask new clients about the audiences they need to reach in order to achieve their objectives, and they quickly zero in on potential clients and customers. Then they talk about collaborators and marketplace influencers. Then, as an afterthought, they might mention employees.

Usually, this isn’t because there is some desire NOT to communicate with employees. It’s just that, when these clients focus on making sales and...

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MediaTile *hearts* #CES

Posted by:
Thursday, January 19, 2012

If you thought Las Vegas couldn’t jam more blinking lights into its city limits, the Consumer Electronic Show (CES) has news for you – Vegas can and did.

In arguably its biggest show ever, CES allowed consumers and companies alike to see what the future holds in the consumer technology marketplace. From Ultra-flat panel 3D TVs to Justin Beiber, CES delivered the goods.

MediaTile was prominently featured in both the Verizon Wireless and Alcatel Lucent booths in the form of The GameTime Media Table. After winning the 2012 DIGI Award for "Best New...

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Crazy Eight: Our top blog posts from 2011

Posted by:
Tuesday, January 3, 2012

We put a lot of work into our blog (and I hope those that read it find our posts helpful). I thought I'd go back and find the top eight most-read blog posts from the past year. Why eight? Because it was a crazy year. 

I hope you enjoy. 

  1. If you're in employee communications, watch this video now
     
  2. The top holiday gift ideas for internal communicators
     
  3. What impact did Twitter have on the IABC World Conference? 
     
  4. Digital signage and the Powerpoint problem
     
  5. Repetition is key to successful internal communication
     
  6. Another incredible milestone for the...
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And the DIGI AWARD goes to #MediaCast Video Presence

Posted by:
Friday, December 30, 2011
digi award goes to mediatile 2012

What a great way to kick off the New Year. Digital Signage Magazine awarded MediaTile the coveted 2012 DIGI Award for our innovative MediaCast Video Presence system.  

MediaCast Video Presence, which powers the revolutionary HumanKiosk solution, has received a first place award for Best New Product in the New Content Management Software/Web Based (SaaS) category.  


From the Digital Signage Magazine website: “The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their...
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