Whoa! Shocking statistic about internal comms from internal communicators! #ciprinside

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Thursday, October 6, 2011
I woke up this morning and checked Twitter (like I do everyday) and this Tweet from @AllThingsIC was the first one I saw. 

@AllthingsIC


What?! So in a room full of people practicing internal communication, only half of them feel it's a real profession? This is so disappointing. Last month, Melcrum released survey results that revealed only 7% of internal communicators think companies will realize the value of employee communications in the next 10 years

I work with corporate communicators every single day. For some, all they do is employee communication. For others, employee comms is one of many jobs. They might also be responsible for public relations, marketing communications and so forth. 

But for half of the people attending a conference dedicated to internal communications to feel that it's not a "profession" is truly mind-boggling. 

Now I will be the first to admit that I sort of bumbled my way into it. I didn't come out of college and say, "Hot damn, I want to communicate to employees." But times have changed since then and so has the role of a corporate communicator. 

My hope is that this is just a strange anamoly and doesn't hold true across the entire profession. . . does it?


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