One thing I've learned about digital signage networks is that every single one is different. Here's an example. I was on-site at a company headquarters yesterday with Verizon Wireless, one of our partners. This Indiana company has a digital signage network in place that they know needs some major improvement. (That's where we come in.)
The communications team inherited the network BUT has no direct control over the content. Right now, the messaging on the screen is 90% (if not more) just business data that's driven from their intranet. This can be a good use of signage, but the company knows that their current model isn't.
They want to do more with their signage network (good thing) but struggle with an efficient means of managing content (bad thing).
The challenge is that the corporate communicator has to send all of her content to IT and then have IT update the network. This is where "not ideal" starts to come into play. Because there is so much hand-holding, the communicator is reluctant to give IT content because she knows they have to stop what they're going to put it up or they can only get to it when they can.
The benefits of MediaTile's digital signage software is that it puts the communciator in charge of content, not IT. Communicators are in charge of content for other communication vehicles and digital signage should be no different. And as the network expands, communications can add users to regional offices, giving them the ability augment corporate content with very relevant local news. This makes digital signage a corporate, regional and local dynamic communications tool.
If you're looking to launch a new network or revise an old one, it's smart to get IT involved. But I would push (and push hard) to not let nework become an IT project.
Make it a communications project.
Is it any different for a bank? What about a retailer?
Follow @chuckgose
Follow @mediatile
The communications team inherited the network BUT has no direct control over the content. Right now, the messaging on the screen is 90% (if not more) just business data that's driven from their intranet. This can be a good use of signage, but the company knows that their current model isn't.
They want to do more with their signage network (good thing) but struggle with an efficient means of managing content (bad thing).
The challenge is that the corporate communicator has to send all of her content to IT and then have IT update the network. This is where "not ideal" starts to come into play. Because there is so much hand-holding, the communicator is reluctant to give IT content because she knows they have to stop what they're going to put it up or they can only get to it when they can.
The benefits of MediaTile's digital signage software is that it puts the communciator in charge of content, not IT. Communicators are in charge of content for other communication vehicles and digital signage should be no different. And as the network expands, communications can add users to regional offices, giving them the ability augment corporate content with very relevant local news. This makes digital signage a corporate, regional and local dynamic communications tool.
If you're looking to launch a new network or revise an old one, it's smart to get IT involved. But I would push (and push hard) to not let nework become an IT project.
Make it a communications project.
Is it any different for a bank? What about a retailer?
Follow @chuckgose
Follow @mediatile
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