A few weeks back, Seth Godin, a very well-known and highly-regarded author and blogger, wrote about the importance of having "The" be your middle name. He provided examples such as Attila The Hun and Alexander The Great.
With "The" as a middle name, Seth writes that you're defining a category. We even saw it creep into politics this past year with Joe The Plumber, which maybe means that "The" as a middle name isn't all that great. I hope we've seen the last of that "The." And, as Seth points out, Winnie The Pooh may not be strongest example either.
But what about "THE" as a first name? Growing up a fan of Ohio State football, it was already great to see a former player announce the school on Monday Night Football as "THE Ohio State University." (And I'm sure it annoyed the crap out of Michigan fans.) It wasn't just any Ohio State University they attended. Oh no, it was "THE" Ohio State University.
Well this got me thinking about about who was the "THE" in digital signage? The marketplace is cluttered with names. Some are continuing to grow (like us) and some are struggling.
Given the infancy and evolution of digital signage, it may take some time to sort out who the "THE" is. But if I may, I think MediaTile has two THEs under our belt:
It was because of these two THEs that Rolls-Royce and I chose MediaTile for its employee communications network, and I'm seeing other companies choose MediaTile for THE very same reasons.
And I'm sure I've now annoyed any grammar lovers with the use of "The" and "THE" in the same post. Sorry guys and gals.
With "The" as a middle name, Seth writes that you're defining a category. We even saw it creep into politics this past year with Joe The Plumber, which maybe means that "The" as a middle name isn't all that great. I hope we've seen the last of that "The." And, as Seth points out, Winnie The Pooh may not be strongest example either.But what about "THE" as a first name? Growing up a fan of Ohio State football, it was already great to see a former player announce the school on Monday Night Football as "THE Ohio State University." (And I'm sure it annoyed the crap out of Michigan fans.) It wasn't just any Ohio State University they attended. Oh no, it was "THE" Ohio State University.
Well this got me thinking about about who was the "THE" in digital signage? The marketplace is cluttered with names. Some are continuing to grow (like us) and some are struggling.
Given the infancy and evolution of digital signage, it may take some time to sort out who the "THE" is. But if I may, I think MediaTile has two THEs under our belt:
- THE cellular digital signage solution
- THE ideal solution for internal communications
It was because of these two THEs that Rolls-Royce and I chose MediaTile for its employee communications network, and I'm seeing other companies choose MediaTile for THE very same reasons.
And I'm sure I've now annoyed any grammar lovers with the use of "The" and "THE" in the same post. Sorry guys and gals.
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