Digital Signage Solutions

Why is it that Corporate Communications and Information Technology professionals can never seem to work well together? That was the recurring theme I heard over and over at the IABC World Conference in Toronto.

It has to stem from the fact that each group may not fully respect what each group is responsible for doing, or, more likely the case, they don't actually show the respect they have for each other. I listened to how corp commers describe their IT departments. Just imagine what IT people say about us.

In talking to attendees about digital signage for employee communications, every time this communications project became an IT project the communicator lost control. The communicator who is trying to deliver messages is then at the mercy of IT. I can remember feeling this way about past projects in my career. This apparent loss of control is not a good feeling. Communicators need to be in control of their messages.

So with our approach to digital signage and using the existing cellular networks, IT can be left out of the conversation. Not that they necessarily SHOULD be left out, but they can if the two sides aren't playing nice.

Companies who are successful have found an ally inside the IT department who understands what corporate communications is trying to do and "translates" it to the IT pros. Find your ally.

I'd love to hear your success stories of IT and corporate comms working together.
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Photo credit, Ben Margolin