What sort of impact did Twitter have on #iabc11? Check the stats.

Since the 2011 IABC World Conference is after all a conference full of communicators, it should come as no shock that many of us were Tweeting away during the event. So in previous posts, I showed the daily efforts. So how much Tweeting was done during the main four days (Sunday through Wednesday)?

4379 Tweets using the #iabc11 hashtag
These Tweets reached 322,264 people
And provided 5,099,217 impressions
Thanks to the 580 contributors (three times from Sunday).

Let's take a look at that last number (and I'd like to hear your thoughts). Now not all of those 580 people were on site. Some could have just been Tweets saying, "I wish I was at #iabc11." I'll make up a number and say only 75% of the contributors were at the event. We're now to 435. And I read estimates of 1,400 attendees.

Do the math and that's now about 1 out of every 3 attendees used Twitter at the conference. Does this sound about right to you? The Pew Research Center released numbers saying that 13% of online Americans "use" Twitter. So the participation is above the Pew's number BUT it does go to show that not everybody is harnessing the power of "The Twitter." And with an event filled with corporate communication pros, this is often the question we get asked.

But there were those accounts who were in fact quite active during the conference. From Sunday through Wednesday, here's the top 10 based on number of impressions.

Top 10 Users (based on impressions)

@IABC (859,736)
@IABC_Phoenix (479,823)
@JessicaLHansen (365,937)
@chuckgose (300,497)
@DonnaPapacosta (240,713)
@SJohnson85 (137,387)
@BasiaV (126,228)
@kdpaine (119,048)
@shelholtz (112,550)
@PRNewsonline (110,652)

Something to keep in mind is that impressions are largely based on the number of Tweets and the number of followers that account has. This isn't necessarily a representation of quality content BUT it could be said you wouldn't have a lot of followers unless you have good content. . . or are a train wreck.

And if you're interested in following those who were Tweeting from the event, check out FollowBlast.com.

It was fun pulling these numbers together and I hope at least some of you found them helpful.