Digital Signage Solutions

One of digital signage's greatest strengths is displaying video without any push or pull from the viewer. And this is especially true (and valuable) in corporate communications where often times employees cannot access videos off of an intranet. 

I picked up on this post from Sean Malone where he states that "the use of video in internal communications is set to rise in the UK." And this assumption is based on a recent trip he had to the US. He cites three main reasons that the video production has increased. 

1. It's never been cheaper or quicker to create video. (agreed)
2. Nobody reads anymore. (not entirely true but I get the point)
3. The trend is for short, bite-sized chunks of information. (agreed)

To his first point, it wasn't that long ago that producing an internal video was a painful task, both professionally AND financially. But now it's so easy to shoot video, whether with a smartphone or a Flip cam. Editing can still take some time though, but there's software for that or you can use a service like Real Simple Video. 

To his second point, I disagree and still think printed communication still has a vital role in internal communications. given all of the technology available, printed communication is still the one true mobile platform. No batteries required. But I do appreciate his point about email overload that's occurring. That's a problem for everybody. 

But he's right on target with his third point. In my opinion, this is why Twitter has become so popular. Short, digestible nuggets of information that can easily be shared. Apply the same principle to corporate videos, and you have corporate communication gold. 

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