Earlier this week, I attended the Masters of Business Online conference in Indianapolis. It was a great selection of speakers, focusing on doing business online and using technology to make business better. The topics and speakers were so strong, it was tough choosing breakout sessions.
But one I attended was called "Evolve or Die: The Future of Online Communication," led by Kyle Lacy. An attendee asked the question that everybody is challenged with in social media. "How do I find the time to do everything I need to do?"
Inside or outside of social media, everybody is challenged with this. At home or at work, it's a constant battle. Time is something we never have enough of. My kids are young and aren't players in the Lessons and Practices Game. But I do know parents who are lucky just to leave work on time to get the kids, shuttle them off to <insert sport/musical instrument> practice, somehow eat dinner, do homework and then find time to get to bed.
For internal communication pros, there are many, many things they'd like to do but time is a big obstacle. For those looking into digital signage, the concern of how much time network owners will have to commit is raised all the time. And while each case is different, I've found that digital signage can make corporate communication departments more efficient. It allows you to focus your broadcast communication into one vehicle and maybe eliminate flyers and banners. (Hooray!)
As we all know, time isn't like an hourglass that you can just turn back over when the sand gets to the bottom. Communicators need to develop super-human time management skills to be great at what they do. The more time you "free up" will give you the chance to be more creative and clever in your communications.
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Photo credit, HikingArtist.com
But one I attended was called "Evolve or Die: The Future of Online Communication," led by Kyle Lacy. An attendee asked the question that everybody is challenged with in social media. "How do I find the time to do everything I need to do?"
Inside or outside of social media, everybody is challenged with this. At home or at work, it's a constant battle. Time is something we never have enough of. My kids are young and aren't players in the Lessons and Practices Game. But I do know parents who are lucky just to leave work on time to get the kids, shuttle them off to <insert sport/musical instrument> practice, somehow eat dinner, do homework and then find time to get to bed. For internal communication pros, there are many, many things they'd like to do but time is a big obstacle. For those looking into digital signage, the concern of how much time network owners will have to commit is raised all the time. And while each case is different, I've found that digital signage can make corporate communication departments more efficient. It allows you to focus your broadcast communication into one vehicle and maybe eliminate flyers and banners. (Hooray!)
As we all know, time isn't like an hourglass that you can just turn back over when the sand gets to the bottom. Communicators need to develop super-human time management skills to be great at what they do. The more time you "free up" will give you the chance to be more creative and clever in your communications.
________________________
Photo credit, HikingArtist.com
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