Digital Signage Solutions

A few weeks back, the unassuming staff of DailyDOOH shared news of a purported story identifying the most dangerous men (and I assume women) in the digital signage industry. You can peruse the comments on the post to see who readers, named and anonymous, suggested were the most "dangerous." 

And then the always verbose and enlightening Bill Gerba put in his two cents on who he thought were the most "dangerous" (which he was quick to point out does not equate to the most annoying). 

So who is the most dangerous? 

Is it Richard Fisher (PRN) or Garry McGuire (RMG) as Bill suggests?

Is it Adrian Cotterill and the "crack staff" at DailyDOOH?

And reading through the comments on DailyDOOH's article, other suggested names include Lyle Bunn as well as numerous CEOs of various companies. 

But who do I think is the most dangerous person in the industry?

It's you, the end user. The customer. The person tasked with managing a network, day in and day out.

The reason you are the most dangerous is because you are the one spending company dollars to invest in a network. You are the one creating (hopefully) relevant and entertaining content for your audiences, whether it's retail, corporate communications or healthcare. If you are successful, the industry is successful.

That's what makes you the most dangerous person in the digital signage industry.  
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Flickr image courtesy of Ell Brown

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