Digital Signage Solutions

According to Melcrum, it's the internal communicator. Many could argue that having an internal communications pro on staff should have been a must-have item every year, but business has changed quite a bit and having someone focus on employee communications in 2010 is crucial.

I'm not exactly sure who Melcrum is referring to when talking about "removing the charlatans" but I agree that the role internal communicators played in the previous decade should change in 2010 and beyond. Communicators must embed themselves into the business and not be viewed as a periphery resource. That's what got us here in the first place. If you work in manufacturing, get your butt down to the lines. If you work in healthcare, roam the halls. Listen to what your employees are saying and deliver messages that resonate with them.

It's your job to advise leaders and what to say / not say. Now this is always easier said than done with some leaders, but it's a needed skill. Your leaders should respect the advice the finance department gives them. Do they respect yours?

And maybe respect is where it all falls down. If your leaders and company do not respect what you do, either change what you do or demand it. Either way, respect is required in 2010 and years beyond.