To say the role of a corporate communicator is diverse would be like saying the Sistine Chapel has a nice ceiling painting. And maybe that's laying it on a bit heavy but the point is that corporate communications staffs have so much on their shoulders.
When it's being responsible for tracking public relations activities, managing corporate social responsibility or coordinating employee communication activities, they carry a hefty load. (And this is just highlighting the "fun" activities. It's always about improving communication. . . or should be.
This infographic from PRWeek shows the "anatomy" of a corporate communicator. Not the blood and guts part (thought I'm sure you'd find that most have an ulcer), but more the breakdown of what the communicator's responsibilities are and the pressures they face.
Probably the two least surprising stats on here are:
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Infographic, courtesy of PRWeek
Follow @chuckgose
Follow @mediatile
When it's being responsible for tracking public relations activities, managing corporate social responsibility or coordinating employee communication activities, they carry a hefty load. (And this is just highlighting the "fun" activities. It's always about improving communication. . . or should be.
This infographic from PRWeek shows the "anatomy" of a corporate communicator. Not the blood and guts part (thought I'm sure you'd find that most have an ulcer), but more the breakdown of what the communicator's responsibilities are and the pressures they face.
Probably the two least surprising stats on here are:
- 66% expect no change or a reduction in staffing in 2012
- Budget restraints are the #1 cause of job stress.
Infographic, courtesy of PRWeek
Follow @chuckgose
Follow @mediatile
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