Digital Signage Solutions

If you're in corporate communications, nobody needs to tell you how brutal it is. You're living it every single day. A week doesn't go by where on LinkedIn I don't see a fellow communicator who has lost their job to the almighty economy. But hope is not lost. You just have to get in shape. . . business-wise. 

I came across a study from the VMA Group regarding the ever-changing role of internal communicators. And if you can get through all of the buzz words, there is some interesting information in there. According to the results, 74% of communicators have seen their role steady or even increase over the last year. This is up from 58% just 12 months before. 

So basically, companies are asking communicators to put more on their plate. They are asking communicators to be more than communicators. They are asking communicators to be business partners. Finally. 

So what does this mean? You need to do more than just be able to get out a newsletter, write a press release or manage an intranet. You're going to need to learn how to use Excel (God forbid), create hard-to-read charts (are there other kinds?) and be counted on in crisis situations. 

Are you up to the task? You need to be. It's survival of the fittest. Your plate is full? Get a bigger plate. Those communicators who understand supply chain, can explain a balance sheet AND still communicate will survive. If you don't or can't, now's the time to learn. 

Discover new technologies that are out there to make your company more communication efficient, like digital signage. If you're bringing new ideas to the table and not just helping those with their ideas, you'll start earning the trust you need. And don't be afraid to ask questions, not that you're questioning leadership but that you're wanting to understand. 

Are you up for it?
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Flickr image, Jennifer C. 


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