"S-A-F-E-T-Y, Safety Dance!"
In my corporate communication experience, I've always enjoyed working with health and safety departments. Depending on where you work, what they do might truly be the most important thing. At many businesses, working safely can be a matter of life or death.
And not every message they send out is that dire, but some are. Yet they struggle with spreading these important messages and getting traction. And if you walk around facilities, 9 times out of 10 they have the outdated posters on the wall. They just don't have a means to delivery dynamic information in an entertaining way.
Enter digital signage, stage left. Health and safety departments can use digital signage to reinforce the sometimes mundane messages while also bringing attention to the critical ones. This can be done simple static images or snap a quick video using a Flip cam.
Creating videos used to be a pain in the ass, but not anymore. Quick 30 second record, maybe a little editing if needed, upload and done. Messages don't have to be static any longer.
Last year, I highlighted Continental Airlines, one of our digital signage customers who has had tremendous success with health and safety messaging. If it can work for them (and it has), it can work for you, too.
In my corporate communication experience, I've always enjoyed working with health and safety departments. Depending on where you work, what they do might truly be the most important thing. At many businesses, working safely can be a matter of life or death.
And not every message they send out is that dire, but some are. Yet they struggle with spreading these important messages and getting traction. And if you walk around facilities, 9 times out of 10 they have the outdated posters on the wall. They just don't have a means to delivery dynamic information in an entertaining way.
Enter digital signage, stage left. Health and safety departments can use digital signage to reinforce the sometimes mundane messages while also bringing attention to the critical ones. This can be done simple static images or snap a quick video using a Flip cam.
Creating videos used to be a pain in the ass, but not anymore. Quick 30 second record, maybe a little editing if needed, upload and done. Messages don't have to be static any longer.
Last year, I highlighted Continental Airlines, one of our digital signage customers who has had tremendous success with health and safety messaging. If it can work for them (and it has), it can work for you, too.
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