Digital Signage Solutions

In our seemingly never ending quest to review Tyler Durden's Rules of Innovation, today we come across rule #5:

• "You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your <expletive> khakis.”

Of course this "rule" extends far beyond your corporate communications duties, but often times we in fact are labeled by these duties. Many executive leaders do not see the value we bring to the table as internal communications leaders. And leaders are what we must become in this day and age.

It's time for corporate communicators not to be defined by their title but what they (we) contribute to an organization. It's time to be defined by accomplishments. It's time for us to create. Whether this is launching a new vehicle that redefines the practice, such as a digital signage network, or taking a spin on an existing vehicle that needs a refresh.

It's time to innovate. In employee communications, you innovate by engaging your workforce. This is your accomplishment. This is how you should be defined. You are not your job. You are a difference maker.