Last week the 2011 Edelman Trust Barometer came out and it really should be read by all involved in employee communications.
The key stat that popped out to me dealt with the importance of message repetition. Basically, the more employees hear something the more likely they are to believe it. Employee communicators often times feel that they are over-communicating messages. What they don't realize is that employees are also often ignoring these messages.
Repetition is one of the strengths of digital signage. Communicators can put a core group of messages relevant to employees and keep them in a rotation.
According to the study, 3 out of 5 employees need to hear the same message at least 3-5 times before they internalize it. And yet there are even more employees who need the message delivered to them more than that.
The report also gives support for involving and featuring CEOs in critical executive communication. Back in 2009, CEOs didn't have a credibility. But that all changed in 2010. This supports getting CEOs involved in more internal communication messaging. Digital signage is one communication technology that most executives understand.
I'd definitely recommend communicators check out the rest of the report, as it talks a lot about source credibility and corporate reputation as well.
The key stat that popped out to me dealt with the importance of message repetition. Basically, the more employees hear something the more likely they are to believe it. Employee communicators often times feel that they are over-communicating messages. What they don't realize is that employees are also often ignoring these messages.
Repetition is one of the strengths of digital signage. Communicators can put a core group of messages relevant to employees and keep them in a rotation.
According to the study, 3 out of 5 employees need to hear the same message at least 3-5 times before they internalize it. And yet there are even more employees who need the message delivered to them more than that.
The report also gives support for involving and featuring CEOs in critical executive communication. Back in 2009, CEOs didn't have a credibility. But that all changed in 2010. This supports getting CEOs involved in more internal communication messaging. Digital signage is one communication technology that most executives understand.
I'd definitely recommend communicators check out the rest of the report, as it talks a lot about source credibility and corporate reputation as well.
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