Like most internal communications professionals I know, I sort of backed into the profession. Starting out in corporate communications, I found being an employee advocate extremely enjoyable and reveled in using creativity to reach out and engage the workforce.
But as we all know, just getting the message out there isn't enough. Sometimes you need a little pizzazz, some bounce, a bit of zeal, a taste of vivacity, and some jazz hands mixed in with your message to draw attention to it.
This is one of the huge benefits I found with installing my own digital signage network. I was able to bring messages to life, either through Flash animation or video. And with video production so cheap nowadays (it used not to be), it's a no-brainer. Digital signage took the mundane, run-of-the-mill messages and gave them new life.
I know that many of you are using video on your intranets, which is great. But not all of your employees have access to the intranet. And even those that do, many are not part of the YouTube generation and simply don't like watching videos on computer. Don't believe me? Ask that in a future communications survey.
So with a little extra effort and some creativity, put your internal communications into motion and drive home the message through your digital signage solution.
__________________
Photo credit, 416style
But as we all know, just getting the message out there isn't enough. Sometimes you need a little pizzazz, some bounce, a bit of zeal, a taste of vivacity, and some jazz hands mixed in with your message to draw attention to it. This is one of the huge benefits I found with installing my own digital signage network. I was able to bring messages to life, either through Flash animation or video. And with video production so cheap nowadays (it used not to be), it's a no-brainer. Digital signage took the mundane, run-of-the-mill messages and gave them new life.
I know that many of you are using video on your intranets, which is great. But not all of your employees have access to the intranet. And even those that do, many are not part of the YouTube generation and simply don't like watching videos on computer. Don't believe me? Ask that in a future communications survey.
So with a little extra effort and some creativity, put your internal communications into motion and drive home the message through your digital signage solution.
__________________
Photo credit, 416style
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