For the next few days, I'm traveling across the New England area with a client of ours who's been piloting digital signage for the past three months. They looked to MediaTile to help them augment and improve their employee communications efforts.
This is the halfway point of the pilot so it was a good time for me to travel around with the project manager. We'll be traversing by planes, trains and automobiles (one of my favorite movies) to make it all happen. What's particularly cool about the visits is that we are sitting down face-to-face with employee groups to solicit their feedback on what they think of the technology and NOT just walking around looking at the displays.
One of the challenges this company has faced over the years was caused by numerous acquisitions. Employees at these specific sites do not have any specific or noted loyalty or ties to the larger corporate brand. Their hope was communicating dynamically through digital signage would improve their internal branding efforts.
The way the MediaTile approach works is the larger corporate entity can embed their messages on screens everywhere whilte still granting local control to communicators. It's one of the few vehicles that can be corporate, regional and local - all at the same time - each with their own control and input.
We're also going to find out which messages resonate more than others, which messages have a larger impact, and which messages are more engaging. We want to hear what the employees really think. The goal is to to determine if this technology is improving communication to their field force.
If I have any updates or revelationsalong the way, I'll be sure to share them.
This is the halfway point of the pilot so it was a good time for me to travel around with the project manager. We'll be traversing by planes, trains and automobiles (one of my favorite movies) to make it all happen. What's particularly cool about the visits is that we are sitting down face-to-face with employee groups to solicit their feedback on what they think of the technology and NOT just walking around looking at the displays.One of the challenges this company has faced over the years was caused by numerous acquisitions. Employees at these specific sites do not have any specific or noted loyalty or ties to the larger corporate brand. Their hope was communicating dynamically through digital signage would improve their internal branding efforts.
The way the MediaTile approach works is the larger corporate entity can embed their messages on screens everywhere whilte still granting local control to communicators. It's one of the few vehicles that can be corporate, regional and local - all at the same time - each with their own control and input.
We're also going to find out which messages resonate more than others, which messages have a larger impact, and which messages are more engaging. We want to hear what the employees really think. The goal is to to determine if this technology is improving communication to their field force.
If I have any updates or revelationsalong the way, I'll be sure to share them.
Powered by Compendium
Comments for Planes, Trains & Automobiles: a mid-pilot digital signage review