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It happens over and over. We ask new clients about the audiences
they need to reach in order to achieve their objectives, and they
quickly zero in on potential clients and customers. Then they talk
about collaborators and marketplace influencers. Then, as an
afterthought, they might mention employees.
Usually, this isn’t because there is some desire NOT to communicate
with employees. It’s just that, when these clients focus on making
sales and...
I rarely read fiction books. And when I say "rarely," I mean
never. (Unless of course I'm reading to my kids at night.)
As it turns out, people are better off for reading fiction. I've
always held the belief that there are so many great non-fiction
(real life) stories out there that I shouldn't waste my time
reading "made up stories." (Those are my words.)
But a new study in
Scientific
American discusses how fiction can hone social skills.
But they aren't talking about Twitter, Facebook and so forth. It's
about relating and interacting with...
I'm not.
I've admitted that here on this
blog. But in a lot of large corporations, employee
engagement surveys can be a necessary evil for employee
communication professionals. You can only fight them for so
long.
So if your company is bound and determined to conduct an engagement
survey, here are some tips from CustomInsight to improve
the response rate.
- Ensure anonymity.
- Secure an endorsement from senior management.
- Keep the survey brief.
- Explain the benefits to all employees.
- Explain the next steps.
- Follow through on your promises.
- Offer...
I'll be the first to admit
that I do not make New Year's resolutions. But people making
promises and commitments to themselves is a good thing. Melcrum
published a piece about 8
New Year's resolutions for internal communication
pros.
Some are weak, but some also have a lot of value. I added my two
cents in italics. Here we go...
-
Think of outcome, not output
Focus on business outcomes, not simply on producing communication collateral. Use communication as a means to an end, not an end in itself. There’s a big difference between saying “who’s got...
We put a lot of work into our blog (and I hope those that read
it find our posts helpful). I thought I'd go back and find the top
eight most-read blog posts from the past year. Why eight? Because
it was a crazy year.
I hope you enjoy.
-
If you're in employee
communications, watch this video now
-
The top holiday
gift ideas for internal communicators
-
What impact did Twitter
have on the IABC World Conference?
-
Digital
signage and the Powerpoint problem
-
Repetition is key
to successful internal communication
- Another incredible milestone for the...
'Tis
the season of giving. But do you have that hard-to-buy-for employee
communicator in your life and are struggling with what to get them
for Christmas?To help you with ideas, I reached out to several of my employee communication friends on Twitter to see what they thought every communicator needs on his or her Christmas list. Some were serious. But most were not.
Dana Leeson A suit of armor to protect you when delivering honest feedback to the CEO about their approach to an employee briefing to deflecting missile launched laptops when you...Read More »
Black Friday. Cyber Monday. With the holiday season upon us, people
are in the shopping mood for sure. And if your business is looking
to invest in digital signage, the
fine folks at Digital Signage Today published a nice overview of
key features to look out for.
The software selection is endless so it's important that you find software that's intuitive for the users and that you work with a company that supports you long beyond initial implementation.
In a sidebar, the article notes four key areas any software must meet:
The software selection is endless so it's important that you find software that's intuitive for the users and that you work with a company that supports you long beyond initial implementation.
In a sidebar, the article notes four key areas any software must meet:
- Ease of installation...
I meant to get to this post much sooner but work got in the way.
Connect '11 was promoted as the first corporate
communication conference of its kind. And it turned out to be very,
very true. It was billed as a unique event dedicated to helping
communicators connect to the digitally
disconnected worker.
Now the term "disconnected" can be viewed in many ways and many of the speakers focused on that. And though not every speaker kept with the "digitally disconnected" theme, all of the lessons learned were extremely valuable.
And kudos to the MS... Read More »
Now the term "disconnected" can be viewed in many ways and many of the speakers focused on that. And though not every speaker kept with the "digitally disconnected" theme, all of the lessons learned were extremely valuable.
And kudos to the MS... Read More »
When many corporate communication or marketing managers get
push-back on installing a digital signage networks from execs, one
of the common reasons they hear is, "I don't want our
employees watching TV all day."
Thanks to this infographic from NBRI, we know what unengaged employees are doing. Nearly 30% of employees fall asleep at work (according to the National Sleep Foundation)? Yikes. The rest? They plays games, socialize, use social media (whoops) or smoke.
The graphic also shares that trust in executives can have twice the impact on...Read More »
Thanks to this infographic from NBRI, we know what unengaged employees are doing. Nearly 30% of employees fall asleep at work (according to the National Sleep Foundation)? Yikes. The rest? They plays games, socialize, use social media (whoops) or smoke.
The graphic also shares that trust in executives can have twice the impact on...Read More »
Rather than bother
everybody's Twitter stream with updates, I thought it would be
better to provide presentation thoughts here (and serves as good
note-taking for me).
Sebastian White, JetBlue Airways: “How Culture Drives Business Performance”
Sebastian White, JetBlue Airways: “How Culture Drives Business Performance”
- JetBlue is now the largest airline in New York City.
- Focus on service starts inside with a fanatacism toward culture: Safety, Caring, Integrity, Fun and Passion.
- To combat declining JD Power scores, they created a "Culture is Service" to drive improved business results.
- JetBlue asked front-facing...
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