Digital Signage Solutions

Tom Walter, Tasty Catering: "Engage or Entangle? How to Link Communications Objectives That Result in Employee Entanglement"

• Tasty Catering has a unique approach from other companies with regards to hiring. They bring people in to train them on the culture at a young age (high school and college). 
• 2010 Gallup Poll said that the average company has 49% not engaged and 19% actively disengaged. Those numbers total 33% for "world class" companies.
• "Collegiate" employees are engaged versus "Olympic" employees are entangled. 
• Engaged employees use transactional relationships, higher ROI and remain stable. 
• Entangled employees use transformational relationships, drive the organization, are peer leaders and have a high emotional intelligence. 
• Tom realized that the "command & control" approach to management was no longer working and HE needed to change. 
• The key to employee entanglement is discretionary thinking. It goes on beyond the workplace. The human mind processes 60,000 thoughts. A company only gets 8% of those. 
• Discretionary thinking is a result of an antecedent causing a consequence. Leadership + Culture + Human Capital + Systems/Processes + Recognition = Organizational Success. 
• Systems and processes are for companies. Recognition and rewards are for employees. 
• Every company has a river of culture, some are healthy. Others are toxic. 
• If employees are always moral and ethic AND treat others with respect, you can throw out the employee handbook. 
• Internal communications are employee centric, generating from employee TO employee. Also includes personal notes. 
• Really impressed by their newsletter. Not only is it simple to read, but clearly effective at getting employees engaged in employee communication. Big part of the newsletter's function is to help educate employees on the company's financial success. 
• The "Green Team" promotes environmental responsibility. But as a result, not only is the company saving money but Tasty Catering is generating new clients.