Digital Signage Solutions

Whether you're looking to install a network for corporate communications, banking, or even retail, you're expected (and likely want) to maximize the impact of your digital signage network. With the industry still in its infancy, there are still questions to be answered:

• How do you effectively measure and predict impact?
• How do you plan and optimize to achieve a desired result?
• What needs to be included in creative specifically produced for digital signage?

This is what MediaTile's ROM (Return on Message) is all about. ROM utilizes a seven-vector methodology based on digital signage best practices, established by the independent Digital Signage Association. The seven vectors are:

1. Content
2. Relevancy
3. Interaction
4. Schedule
5. Placement
6. Refresh
7. Attraction

These are all key elements to any successful digital signage. The holistic evaluation allows network owners to see where their strengths are but also where improvements need to be made. It's certainly not a tool to rank networks or to determine whose network is best, but more to provide a proper evaluation of each network so that owners can maximize its effectiveness.

I really think this is huge for employee communications. It's always been a challenge to provide data points to what we do. ROM provides that in a big way.