Is digital signage "just one more thing" you'll have to do?

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Thursday, April 30, 2009
"But that just sounds like one more thing I'll have to do."

No magic with digital signageWhether I'm meeting one on one with someone or with an entire group about digital signage, somebody inevitably says the previous statement. I should write it on a post card before the meeting and then reveal it as it's said -- sort of a sad attempt at a magic trick.

Employee communicators are constantly juggling the right tool for the right message. Corporate communications departments have newsletters, intranets, town halls, videos, social media sites all at their disposal to deliver messages to employees.

And for that inevitable someone, digital signage is just another tool. It's just one more vehicle they have to pay attention to. But typically for that someone, each new task or assignment is just one more. Like it's a chore.

But it's those who see the possibilities made available by using digital signage are the ones who get it. They see digital signage as "one more" but it's one more effective communications tool to deliver important messages to all employees no matter where they are or what access they have.
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Photo credit, jin.thai


Comments for Is digital signage "just one more thing" you'll have to do?

Friday, May 1, 2009 by Robin Critchley:
For some systems though, it doesn't even have to be "one more thing". If they're already updating the intratnet, then those data sources can be the same sources which feed a digital signage system. Good digital signage should be able to take data from all kinds of sources. So as long as it exists somewhere (in an intranet for example), then it can be used and distributed on a digital signage network.
Friday, May 1, 2009 by Chuck Gose:
That's a great point Robin. In my experience, I found it to be a wash because managing a digital signage network can replace other activities -- printing banners, posters, etc.