"But that just sounds like one more thing I'll have to do."
Whether I'm meeting one on one with someone or with an entire group about digital signage, somebody inevitably says the previous statement. I should write it on a post card before the meeting and then reveal it as it's said -- sort of a sad attempt at a magic trick.
Employee communicators are constantly juggling the right tool for the right message. Corporate communications departments have newsletters, intranets, town halls, videos, social media sites all at their disposal to deliver messages to employees.
And for that inevitable someone, digital signage is just another tool. It's just one more vehicle they have to pay attention to. But typically for that someone, each new task or assignment is just one more. Like it's a chore.
But it's those who see the possibilities made available by using digital signage are the ones who get it. They see digital signage as "one more" but it's one more effective communications tool to deliver important messages to all employees no matter where they are or what access they have.
___________________
Photo credit, jin.thai
Whether I'm meeting one on one with someone or with an entire group about digital signage, somebody inevitably says the previous statement. I should write it on a post card before the meeting and then reveal it as it's said -- sort of a sad attempt at a magic trick. Employee communicators are constantly juggling the right tool for the right message. Corporate communications departments have newsletters, intranets, town halls, videos, social media sites all at their disposal to deliver messages to employees.
And for that inevitable someone, digital signage is just another tool. It's just one more vehicle they have to pay attention to. But typically for that someone, each new task or assignment is just one more. Like it's a chore.
But it's those who see the possibilities made available by using digital signage are the ones who get it. They see digital signage as "one more" but it's one more effective communications tool to deliver important messages to all employees no matter where they are or what access they have.
___________________
Photo credit, jin.thai
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