Digital Signage Solutions

For corporate communicators, vehicles are rarely the problem. There are a lot to choose from. Vehicles are there. The problem is often the content. It's the message. And the challenge is that communicators try to figure out how to simply recycle a message from one vehicle to another.

Print is different than online. Online is different than digital signage. Digital signage is different than town halls. You have messages you have to get out but you must pick the right vehicle or vehicles. The content for each must be treated separately. Just like you shouldn't take the same newsletter article and republish it online, you shouldn't do the same for digital sign content.

This is why I think so many communicators struggle with creating content for networks. You have to be succinct and brief with your message, but also creative. Some have it. Some don't. Think of it as Twitter for the screens.

Most take internal communications for granted when it's a defined art. Just like there are some execs who aren't any good at internal communications, I hate to say it but there are a lot of communicators who aren't that good at it.

They could be. But they take it for granted.