Digital Signage Solutions

I've seen a few pretty good corporate videos. And a lot more bad ones. But the one above from Chick-fil-A might be the best one. . . ever. 

Communicators have long struggled with telling the corporate story. Never really quite sure how to make what their company does very interesting. It's a daily employee communications battle.

What Chick-fil-A did was turn the story upside down. They took what could have a typical internal communications video and made it expemplary. The YouTube description reads, "A video we created to remind us that everyone we interact with is a chance to create a remarkable experience." 

This is selling it short. Instead of telling the corporate story, tell the customer's story. And if this wasn't amazing enough, the video comes really close to crossing a few lines BUT for all of the right reasons.

"A husband loses his job and isn't sure how to feed his family." Yep. 

"A single mom struggling to make ends meet." Very relevant today. 

"A widow whose husband died just shy of their 50th anniversary." Heart breaking.

"A little girl who is still blamed by her dad for the mom's death during pregnancy." Whoa!

But i give Chick-fil-a all the credit in the world for helping employees align with the company's brand through the voice of their own customers. 

Powerful, powerful stuff. I don't care what line of business you're in. This video is it. 

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