I'm a bit behind on my magazine reading, having just now read the pre-tournament edition of Sporting News. But last night I caught up on the March-April 2009 issue of IABC's Communication World.
There was some interesting info in this issue. IABC, in conjunction with Mercer Consulting, gobbled up feedback from the worldwide membership to better understand how the economic downtown is affecting corporate communication professionals.
There were many interesting highlights of the survey, but the one I want to focus on is how companies are communicating to employees about the financial crisis. The top vehicle at 56% is email.
This isn't surprising and in fact, I thought the number would be higher. Email is easy. I was pleased to see that face-to-face/group meetings came in second at 54%. It's important that dialog is created. Here are where other vehicles fell in:
Employees want to see their leaders and managers. In times where this just isn't convenient due to travel costs or time constraints, digital signage can come to the rescue.
With your own digital signage network, you can schedule and play executive communications around the country or the world if need be. Plus, this takes the pressure off of the speakers knowing things aren't live. And with live broadcasts, we all know there's a host of things that can go wrong.
Plus with digital signage, you know you're reaching those workers who don't have access to email, the intranet or the Web (which were three of the top four answers).
There was some interesting info in this issue. IABC, in conjunction with Mercer Consulting, gobbled up feedback from the worldwide membership to better understand how the economic downtown is affecting corporate communication professionals.
There were many interesting highlights of the survey, but the one I want to focus on is how companies are communicating to employees about the financial crisis. The top vehicle at 56% is email.
This isn't surprising and in fact, I thought the number would be higher. Email is easy. I was pleased to see that face-to-face/group meetings came in second at 54%. It's important that dialog is created. Here are where other vehicles fell in:
Employees want to see their leaders and managers. In times where this just isn't convenient due to travel costs or time constraints, digital signage can come to the rescue.
With your own digital signage network, you can schedule and play executive communications around the country or the world if need be. Plus, this takes the pressure off of the speakers knowing things aren't live. And with live broadcasts, we all know there's a host of things that can go wrong.
Plus with digital signage, you know you're reaching those workers who don't have access to email, the intranet or the Web (which were three of the top four answers).
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Comments for IABC/Mercer survey reveals interesting employee communications numbers