I get out to San Diego on Sunday for my third straight IABC World Conference. In my biased opinion, this event is a must-attend for corporate communicators. I have been an IABC member for a number of years and will continue to be for years to come.
Last year's conference took place in Toronto so it truly was an international event. But I didn't hear anybody complaining about heading to San Diego this year. Once again the biggest challenge will be picking which sessions to attend. And while there are no sessions focused on digital signage, so many of them focus on a consistent problem that all companies face - employee communications.
No surprise to anyone there are several sessions focused on social media but there appear to be great case studies about how social is impact internal communications. And I'm then curious to see how these companies are using social to see how the content could impact digital signage networks.
I'll be sure to provide commentary from the conference sessions I attend through the 4-day event.
If you are attending and Tweeting from the event, use hashtag #iabc11. And if you'd like to meet, send me a note at @chuckgose. I'd also like to apologize to everyone in advance but because the event is in San Diego, I cannot get the Anchorman movie out of my head.
"Stay classy San Diego."
Last year's conference took place in Toronto so it truly was an international event. But I didn't hear anybody complaining about heading to San Diego this year. Once again the biggest challenge will be picking which sessions to attend. And while there are no sessions focused on digital signage, so many of them focus on a consistent problem that all companies face - employee communications. No surprise to anyone there are several sessions focused on social media but there appear to be great case studies about how social is impact internal communications. And I'm then curious to see how these companies are using social to see how the content could impact digital signage networks.
I'll be sure to provide commentary from the conference sessions I attend through the 4-day event.
If you are attending and Tweeting from the event, use hashtag #iabc11. And if you'd like to meet, send me a note at @chuckgose. I'd also like to apologize to everyone in advance but because the event is in San Diego, I cannot get the Anchorman movie out of my head.
"Stay classy San Diego."
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