If you would have asked me what I thought of digital signage, that's what I would have said just 4 or 5 years ago. Well, first off, I wouldn't have even known the term "digital signage."
But if you had asked, "What do you think of the network of TVs you use for internal communications?" I would have said I hated it.
Though it wasn't because the tool was effective. It was actually amazingly effective for employee communications. The problem was that the software used to manage the network was such a pain in the you-know-what. Way too restrictive and way to IT-reliant. Digital signage wasn't a communication network; it was an IT network.
And this wasn't just one system. This was two. And two separate vendors. Create content on one PC and upload it a file folder that existed somewhere. Then go over to another PC and put the software on that computer to the folder. Clap three times and then hit submit.
What a nightmare. Now though so many things have improved with digital signage and software is just one of them. With MediaCast, our SaaS-based solution, you can manage your digital signage network from any computer with an updated browser. Upload your own content or create messaging right inside the system.
But it's funny to me to think that just a few years ago I was not a fan of digital signage, but now I'm one of the industry's loudest cheerleaders. Sometimes it comes down to having the right tools in place.
But if you had asked, "What do you think of the network of TVs you use for internal communications?" I would have said I hated it.
Though it wasn't because the tool was effective. It was actually amazingly effective for employee communications. The problem was that the software used to manage the network was such a pain in the you-know-what. Way too restrictive and way to IT-reliant. Digital signage wasn't a communication network; it was an IT network.
And this wasn't just one system. This was two. And two separate vendors. Create content on one PC and upload it a file folder that existed somewhere. Then go over to another PC and put the software on that computer to the folder. Clap three times and then hit submit.
What a nightmare. Now though so many things have improved with digital signage and software is just one of them. With MediaCast, our SaaS-based solution, you can manage your digital signage network from any computer with an updated browser. Upload your own content or create messaging right inside the system.
But it's funny to me to think that just a few years ago I was not a fan of digital signage, but now I'm one of the industry's loudest cheerleaders. Sometimes it comes down to having the right tools in place.
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