Keith Kelsen authored this article and is also the author "Unleashing the Power of Digital Signage – Content Strategies for the 5th Screen." Pulling a bit from the article, Keith writes:
I am always impressed by the impact of technology on media and then the impact that will have on us as viewers and media creators: Even how we define "viewer" is in flux right now.
Looking back at the technology advances of the last year and where these may lead us, we can see where "viewer" will become "participant" in the near- and long-term future.
In the near term, displays have delivered on the HD promise, but where do we go from here? What about the connected technology that creates a whole new form of engagement?
When I speak about connected technology I am talking about multilevel, multidynamic, multidimensional connections. These areas have and will create largely new, connected display systems that will transform our viewers into engaged participants.
In one type of connected displays, we have a digital signage network that allows us to change content, update ads, and receive feedback in what I call "Linear Connectedness."
With our HumanKiosk, there is true two-way interaction and communication with the viewing party. Not only are they able to interact with the content, but they have the ability to provide real-time feedback. Very powerful stuff.For those attending NAB this week in Las Vegas, the Human Kiosk is on display in the Verizon Wireless booth (#SU8502). Check it out.
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