That's the mission of a one-day conference being put on by PRSA and MSL Atlanta next week down in Atlanta, GA. I'm attending, not just to hear ideas about digital signage, but to learn from other corporate communicators about how they are getting creative communicating with "disconnected" workers.
The Connect '11 conference is the first of its kind (or at least that I've heard of). And I've worked for two different global manufacturers. Reaching disconnected workers has always been a challenge and will continue to be a challenge.
If you are interested in attending and are on a tight corporate communication budget, the event is very affordable if you are a PRSA member (and even cheaper if you are a member of the Employee Communications Section). And something else to keep in mind. Even the most digitally connected companies can learn new strategies. Just because you email it, it doesn't mean they open it. Just because you post it, it doesn't mean they read it.
Here's the information about the conference:
You will hear best practices from some of our industry’s best practitioners who will show you real-life examples of how they:
- Navigate through organizational change (e.g., mergers and acquisitions) using communications.
- Socialize and create understanding of company vision, mission and values across all levels of your organization.
- Create a positive employee culture despite geographical challenges.
- Foster open, two-way dialogue that relies more on conversations and less on channels.
- Key strategies for reaching employees who don't sit at desks or aren’t always wired.
- How to empower your digitally disconnected workforce with smart rewards and recognition program.
- How to evolve from one-way, “push” communications to facilitating meaningful conversations and dialogue at the frontline level.
- What specific programs, campaigns and tactics have worked for companies just like yours.
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