Digital Signage Solutions

I'm catching up on my blog reading and there for a while I'd have to declare Google Reader bankruptcy. But I'm glad I didn't.

I came across this post from Chris Brogan and about tightening up communication. In his post, he focuses more on public speaking but the lessons learned apply to all forms of communication, including employee communications.

With attention spans shrinking all of the time, communicators must get tighter with their communication. This could be newsletter stories, messages for your intranet or digital signage content.

At this month's Digital Signage for Corporate Communication event, Mediatile's David Trounstine showed examples of how important it is to simply get the point with your content. With digital signage, you might only have somebody's attention for three seconds.

What will they get in those three seconds? That's up to you. David showed a series of examples of content going from multiple paragraphs down to one sentence with a headline. And even if an employee just read the headline, they'd get the gist of it.

The key to is regularly review the content you're displaying and make sure it works for your audience. As Chris writes, "Work on your efforts, and tighten up."
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Photo credit, NeoGaboX