High expectations for Connect '11 #mslconnect11

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Tuesday, November 8, 2011
The fact is I have very high expectations for today's Connect 11 conference. And it's not meant to put any kind of pressure on the organizers or speakers. It's the exact kind of conference I've been looking for since I've been in employee communications. 

The conference focuses on the more difficult and challenging side of employee communications. How do you communicate to a "disconnected" workforce who doesn't have ready access to email, voice mail, the intranet and so forth? 

The fact is that communicators have gotten lazy. We assume that just because we post something or email something, that people are chomping on the bit to click it. When a communicator doesn't have those options they have to get creative. 

And this is the challenge I sent to communicators who say their employees are all "connected." Are they? 

Do all of your email get opened? Hardly. 

Do employees check the intranet every single day? Maybe but not likely. 

So how are you ensuring your messages are getting delivered. This is what I hope to hear from the Connect 11 speakers. The event has a great selection of corporate communication pros all on one track. 


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