I had the fortune of moderating a panel this morning at the 2011 Digital Signage Expo. The panel featured three corporate communicators, all from different types of companies but with the same challenges. How to best take advantage of digital signage to improve employee communications.
Lyn Riggins, from the Washington Suburban Sanitary Commission, spoke on the panel and is also a MediaTile customer. I thought she provided an interesting perspective on audio. Audio is a constant challenge for internal networks. No audio could make your network seem a bit stale. Too much audio and you're annoying the crap out of people.
But Lyn said it very succinctly when she said, "Digital signage finally gave our employees the chance to hear the message." At WSSC, many of their employees do not sit at computers all day and spend their time in the field fixing leaks and water main breaks. So their internal communication was limited largely to print.
And there's there's nothing wrong with print, it definitely has its limitations. Digital signage gave WSSC's corp comm department a true voice. It could now share new information with its employees in a way not possible before.
Employees could now not only SEE the message, but they could also HEAR the message.
Lyn Riggins, from the Washington Suburban Sanitary Commission, spoke on the panel and is also a MediaTile customer. I thought she provided an interesting perspective on audio. Audio is a constant challenge for internal networks. No audio could make your network seem a bit stale. Too much audio and you're annoying the crap out of people.
But Lyn said it very succinctly when she said, "Digital signage finally gave our employees the chance to hear the message." At WSSC, many of their employees do not sit at computers all day and spend their time in the field fixing leaks and water main breaks. So their internal communication was limited largely to print.
And there's there's nothing wrong with print, it definitely has its limitations. Digital signage gave WSSC's corp comm department a true voice. It could now share new information with its employees in a way not possible before.
Employees could now not only SEE the message, but they could also HEAR the message.
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