Just flash back a few years ago, and it seemed like corporate social responsibility (referred to as CSR) was all the rage. Companies were spending lots of time putting together official plans on where their charitable resources and budgets were going to be spent.
And rightfully so. Times were good. Companies were profitable. People had jobs.
We made plans and the economy laughed.
Now, I don't hear anyone talking about it. Instead, internal communications pros are more focused on keeping their own jobs (and unfortunately keeping a low profile). Like HR is playing their own game of Whack-a-mole.
But as the economy improves, I'm confident companies large and small will again focus on their CSR strategies and plans. But I am curious to hear from you if you think corporate communication networks will take advantage of the free PSACasting.org?
If you are running or plan to run your own signage network, would you mingle Ad Council PSAs with your corporate content? Inquiring minds want to know.
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Photo credit, terren in Virginia
And rightfully so. Times were good. Companies were profitable. People had jobs.
We made plans and the economy laughed.
Now, I don't hear anyone talking about it. Instead, internal communications pros are more focused on keeping their own jobs (and unfortunately keeping a low profile). Like HR is playing their own game of Whack-a-mole. But as the economy improves, I'm confident companies large and small will again focus on their CSR strategies and plans. But I am curious to hear from you if you think corporate communication networks will take advantage of the free PSACasting.org?
If you are running or plan to run your own signage network, would you mingle Ad Council PSAs with your corporate content? Inquiring minds want to know.
_________________________
Photo credit, terren in Virginia
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