Digital Signage Solutions

Corporate social responsibility is one of those that often falls on the plates of corporate communication pros. And while it used to be a bit of an afterthought, this article from PRWeek, corporate social responsibility is becoming more of a differentiator for companies. 

In the competitive environment that we're in, it's imperative that companies communicate their philanthropic efforts to ALL stakeholders, including employees. Here are four tips the author provides on how to create better overall engagement with CSR:

1. Develop clear and concise messages that demonstrate the benefit to the philanthropic cause, the value it brings to the company's corporate reputation, and the impact on the employee as an individual
2. Deliver the message consistently year-round and not just once a year during a charitably campaign (it has to become part of the company's DNA)
3. Create a means to measure the campaign's impact and communicate results to all stakeholders
4. Encourage feedback from employees to ensure a sense of ownership and a deeper connection to the overall CSR strategy.

We've seen many of our clients successfully use digital signage to communicate their CSR strategies and successes and has become a bigger part of overall workplace communication. 

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