If you missed today's Best Practices in Content webinar by the Digital Signage Association, then you missed out on a lot.
There were two great case studies that spoke volumes about the success digital signage can have in the retail environment. Michael Chase, St. Joseph, referenced work he did with Dunkin Donuts and Paul Flanigan, Experiate, spoke about his project at Best Buy. In both cases, digital signage had a profound impact on sales.
I especially enjoyed Paul's focus on purpose, and not product. Meaning that their messaging was all around with their product could and would do for you, not necessarily a list of features and creature comforts. It created an emotional response, something that's tough to do with static signage. Paul had a few other key takeaways from his project. You can click on the image to see his complete list.
What I'd be curious to know in the cases of both Best Buy and Dunkin Donuts is if they saw a change in employee behavior as a result of the signage installation. I'd like to know if employees felt better informed or engaged as a result of this information being promoted. Did it positively impact employee communications? Inquiring minds want to know!
Continuing on this nerdy trend, if you're interested you can follow along to the tweets that myself (@MediaTile) and Digital Signage Today (@DigSignageToday) contributed during the webinar. Just follow the hash tag #DSA.
There were two great case studies that spoke volumes about the success digital signage can have in the retail environment. Michael Chase, St. Joseph, referenced work he did with Dunkin Donuts and Paul Flanigan, Experiate, spoke about his project at Best Buy. In both cases, digital signage had a profound impact on sales.
I especially enjoyed Paul's focus on purpose, and not product. Meaning that their messaging was all around with their product could and would do for you, not necessarily a list of features and creature comforts. It created an emotional response, something that's tough to do with static signage. Paul had a few other key takeaways from his project. You can click on the image to see his complete list. What I'd be curious to know in the cases of both Best Buy and Dunkin Donuts is if they saw a change in employee behavior as a result of the signage installation. I'd like to know if employees felt better informed or engaged as a result of this information being promoted. Did it positively impact employee communications? Inquiring minds want to know!
Continuing on this nerdy trend, if you're interested you can follow along to the tweets that myself (@MediaTile) and Digital Signage Today (@DigSignageToday) contributed during the webinar. Just follow the hash tag #DSA.
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