Digital Signage Solutions

Back when I was first learning to drive, I can remember my dad beating this simple phrase into my thick skull, "Check your blind spots." Every car has them, unless you're fortunate to live in a part of the country where you can have your convertible top down all the time. You learn to look around blind spots and through them over time. You subconsciously stop paying attention to them.

There was a very interesting segment on another blog about preventing the blind spot with digital signage. The writing brings up some very valid points about handling your content the right way. Just like in newspapers where ads are always placed in the same spots, readers' eyes are trained to look around them.

If you're installing a digital signage system, you absolutely must make sure you're not creating "blind spots" with your content. For example, you can't put boring, mundane content in the same window or zone on your screen and then expect everyone to notice when you've got some big announcement in that spot later on.

As the blog states, you have to keep your content fresh (this should not be news to those who have been reading from the beginning) and give yourself time to plan and develop content in advance. You would (or at least should) do the same with your other employee communications vehicles (newsletters, intranets, etc.). Why not with your digital signs?